JemsWrite: So Nicolas, tell me what #8mars15H40 is all about?
Nicolas: Mad&Woman created the #8mars15H40 campaign to expose the fact that, still today, women earn less than men. The average wage gap between genders in France is 26%, meaning that compared to their peers, women start working for free every day at 15H40.
With the upcoming International Women’s Day on March 8, women (and men!) all over will be gathering precisely at 15H40 to march and fight for equal rights and gender equality.
JemsWrite: And how does L&S come into play?
Nicolas: We’re not only encouraging people to stop working and join the march at 15H40 that day, but also launching a “digital manifesto” that allows everyone to participate, even if they can’t physically be there.
L&S (a web agency I co-founded in 2012) partnered with Mad&Woman to create the first digital march on International Women’s Day. The interactive platform #8mars15H40, created by L&S, allows everyone to join the movement by creating their own Facebook cover in support of women’s rights and gender equality.
JemsWrite: Can you tell us a fun fact about this project?
Nicolas: Of course! From the moment we received the brief for the project, we only had 3 days to create the entire platform, as it needed to be live on March 1st, 2017 at 4am.
The problem being that we had to develop an integration that required a special approval from Facebook, which generally takes between 3 to 5 business days… Thankfully, Facebook approved our web application at 3.40am (what a coincidence…) on March 1st, just 20 minutes before our deadline!